While Disney CEO Bob Chapek remains flexible on film release strategies between the big screen and the Disney + streaming service, he said today that the much-anticipated Marvel feature Black Widow It’s still slated to be a purely theatrical release as mentioned on the company’s investor day in December.
However, “We will be watching to see the reopening of theaters and consumer confidence in regards to the return to the stage,” Tangle said today in a FYQ1 earnings call in the studio. Black Widow Summer is currently set to start on May 7. If the pandemic is wiped out by then, and New York City and Los Angeles reopen movie theaters, Scarlett Johansson and Florence Pugh’s feature will be the first pillar of support to reignite the show. Fingers crossed.
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Tangle was asked about success Soul Related to b Mulan, The difference between the strategies was that the previous Pixar movie went straight to the streaming service (with foreign theatrical distribution) on Christmas Day, while the latter was a Disney + featured in the states (with an overseas release in Asia).
Regarding Soul, Chapek did not disclose any numbers to watch, but said only “we thought it was good to do for the consumers and the subscriber base.”
as far as Mulan “It has been so successful that we are using this strategy as well,” says Chack Raya and the last dragon. ”Rhea Which had a Super Bowl trailer on Sunday, a little different since it will be available on Disney + at a premium price in the states and theatrical. Mulan It didn’t have an American theatrical release, only overseas as it failed with $ 69.1 million due to Covid shutting down theaters overseas.
Basically, Disney will test different release strategies as it attempts to reach specific data points. Additionally, Tangle says, whether the title is showing on Disney + “depends on the title list and whether we need to put something on the service.”
thanks for the Soul And the The Mandalorian Season 2, Disney + global subscribers reached 94.9 million in the quarter ending December 31.