British auction house Christie’s has announced an absolutely “pure digital artwork” auction. Advertising Tuesday’s news, Christie’s said NFT’s artwork will be released in partnership with NFT’s flagship marketplace, MakersPlace. The piece called “Everyday – First 5000 Days” was created by Mike Winckelmann, who called it Beeple.
According to the official NFT auction page, the starting price for the work, which interested parties can bid on from February 25th through March 11th, is only $ 100.
“This huge digital collection was exclusively minted for Christy in February 2021, the first time that Beeple’s work has been sold at a major auction house,” the auction house said in the advertisement. “It’s also the first-ever pure digital artwork (NFT) to be presented at a traditional auction house, while confirming its authenticity thanks to blockchain technology,” said Christie’s.
New York-based postwar expert and contemporary, Noah Davis, emphasized that Christie’s transition into the NFT industry is crucial to digital art:
Christie’s has never presented a new media artwork of this magnitude or significance before […] Having Beeple’s work is a unique opportunity to have an entry into the blockchain itself created by one of the world’s leading digital artists. ”
As previously reported, Christie’s NFT partner MakersPlace is a global NFT marketplace, similar to Winklevoss-owned Nifty, SuperRare and KnownOrigin.
This new auction isn’t the company’s first foray into blockchain-based art. In October 2020, a similar Christie’s auction sold Bitcoin (BTC) and NFT themed piece of blockchain technology for $ 131,250.