Exclusive: Crackle’s financial transformation hit Going from a break It is overhauling production methods for its upcoming second season in an effort to portray the impact of Covid-19.
The show, produced by Ashton Kutcher, whose first season attracted more than 17 million views to become the largest original series in the streaming service, shows college students and alumni struggling with debt. Student debt now affects nearly 44 million borrowers with $ 1.7 trillion in outstanding loans, a burden that has increased dramatically for many Americans during Covid-19.
The first season premiered in October 2019, and by the time work began on a new season, the coronavirus pandemic had halted production in most parts of the world. Even once was allowed to resume filming, my product Shattered I felt the program’s mission forced it to reverse the financial impact of the pandemic. This implies a different approach.
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The new season, produced by Flicker Filmworks, is scheduled to air in March. The episodes will be filmed over a six-week period beginning later this month. In its new format, the show will follow six new members from across the country, to document their “emotional financial transformation”. In May, the final episodes of the full season will debut on Crackle, revealing whether every member of the cast has managed to “break out of a break”.
New material is expected to appear within 48 hours of filming, some airing as “mini-episodes” on Crackle and some on social media and digital platforms. Along the way, Kutcher and Dan Rosenswig, CEO of student services company Chegg and host of each episode, will be having a conversation across media platforms about student debt and the financial turmoil of the pandemic.
In a press release, Kutcher said, “This fantastic production model brings viewers inside the transformation process. Going from a break It is the first transformation show inviting the audience to interact with actors, financial experts and each other via social media while watching the process unfold “live”.
In an interview with Deadline, Philip Gilton, president of Crackle Plus, said that changing the approach to production was a way to capture the “fragile emotional state of the country.” The new production method for the series “will enable us to dig deeper” from the first season, which included independent closed episodes.
Rosensweig added in a press release that Covid-19 “has exacerbated the dire financial situation in which many young people have already found themselves.” In Season Two, he continued: “The stakes are greater; people are suffering from unemployment, rising debt, and potential physical and mental health problems. We have the opportunity to provide a lifeline and help them get back on the right track, and work with them in real time to put them on the path to financial freedom.”
Crackle is now controlled by Chicken Soup for the Soul Entertainment, whose Crackle Plus unit also includes other ad-supported streaming services. The company took over its 17-year-old service operations in 2019, assuming full ownership at the end of 2020.
From a business point of view, Gilton said, the financial model it created Going from a break Attractive for chicken soup and clumsiness for the fun. Brand integration by Chegg and other companies mainly finance exhibition production. He said Crackle hadn’t completely abandoned the script series that was so popular in the Sony days, when the list of dramas like Section And the More art. But the unregistered fare, especially in sports, helped it attract viewers and advertisers. It also helps the company rely less on the more expensive prospect against Netflix, Amazon Prime Video, and a host of new well-funded streaming players.