Netflix Co-CEO Ted Sarandos has announced that the US broadcast giant will open a new office in Canada and will appoint a dedicated content manager to commission local originals.
In a blog, Sarandos said that Netflix has spent 2.5 billion Canadian dollars ($ 2 billion) in Canada since 2017, and it is time to double its presence in the country, which has made members offer including Ann With E. And the Working mothers.
“We want to build on this momentum and create a new home for Netflix in Canada – open an office and hire a dedicated content executive to work directly with the Canadian creative community,” Sarandos said. “We could only dream in 2012 when our first original production began filming in Ontario (Hemlock GroveWhat is the important part of our work in Canada? “
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The office will be in addition to the Netflix Production Center in Toronto, which was established in 2019 by leasing eight stages of audio and office space at Cinespace and Pinewood Toronto Studios. The broadcast machine also rented seven stage audio at Canadian Motion Picture Park Studios, outside Vancouver, last year.
Sarandos said Netflix is gearing up to announce Canadian projects and relationships in the coming weeks, indicating that a batch of originals and extensive deals are in the pipeline with the opening of its local headquarters. He also stressed the importance of telling the stories of underrepresented societies.
“If we want more people to see their lives reflected on screen, we need to make sure that people of all backgrounds have access to training, mentorship and specific experiences. Through more than 20 local partnerships, we have helped support the career development of more than 600 Canadian content creators. Until now “. “Canada is an amazingly diverse country and our growing presence locally will help us share more authentic Canadian stories with the world.”
The Canadian office is building on the growing international presence of Netflix. The company opened a French base last year, while it is on the way to incorporation in Italy in the second half of 2021. It has other international headquarters in the United Kingdom, the Netherlands, India, Mexico and Australia.