Premier League soccer club Southampton FC has partnered with cryptocurrency betting site Sportsbet.io. The new project will give Southampton fans the opportunity to enjoy a match day experience while locking down COVID-19 via virtual reality headsets, while influencers will receive funds from Bitcoin (BTC) to create unique VR experiences.
Sportsbet.io became the main partner of Southampton at the start of the 2020-2021 season, and the UK betting site is now aiming to leverage its match-day rights in the virtual field. Sportsbet.io also signed a three-year partnership with Arsenal early in the season, becoming the club’s official betting partner in the process.
The betting site has deposits accepted at various times in the form of Bitcoin, Ethereum (ETH), Litecoin (LTC), XRP, Tron TRX), Tether (USDT) and more.
Tim Heath, founder of Coingaming Group, which runs Sportsbet, said he expected a growing relationship between football and cryptocurrency.
“We believe cryptocurrencies have a big future in football and we are right behind it. Besides fan experiences like this, we just saw the first Bitcoin conversion where a soccer player was bought with a cryptocurrency and signed on to DUX Internacional de Madrid, and earlier this year, he said NFL professional soccer player Russell Okong says he gets paid in bitcoin, ”Heath said, adding:“ We are likely to see more of the same thing – from clubs finding new ways to interact with fans on match day to the way it’s done Business at the top of the game. “
The link between cryptocurrency and football has blossomed in the past few years. Sportsbet has also entered into sponsorship deals with the tournament team Watford FC, as well as the main Brazilian team, Flamengo.
2020 has also seen soccer players release their cryptocurrency tokens, while more big clubs are getting involved in blockchain or crypto in some way. Among them are German football giants Bayern Munich and Borussia Dortmund, as well as the historic Italian club Lazio, and Spanish giants FC Barcelona.
David Thomas, chief commercial officer of Southampton Football Club, said the club was excited to be part of an ongoing process that could change the status quo.
“As a club, our digital approach has always looked to redefine the status quo of content and we were passionate about the values shared between us and the Sportsbet.io team,” he said.