Taylor Swiftly Enacts Her Revenge – Deadline

An important moment in music began this week, as Taylor Swift re-recorded her 2008 album fearless Debuted. it’s snowing Frightened (Taylor version) And a promising start.

The complete album will be released in April but its first single love story, Has been downloaded more than 10,000 times since Friday’s arc, according to MRC data. Only three songs sold more this week.

The release is the first in an ongoing war between Swift, which wants to restore its main records of the old material, and its current rights holders, Shamrock Capital. They acquired the rights from Ithaca Holdings, owned by the artist’s manager and Swift’s archenemy, Scooter Braun.

Despite the olive branches being extended by the rights holders, Swift is determined to control the fate of their materials.

Others have tried this trick via re-registration, including Def Leppard and Squeeze, all with moderate success. And who can forget the ill-fated Prince crystal ball in the late 1990s? The logistical nightmare of fulfilling direct mail requests for physical copies in the low-bandwidth era has overwhelmed this project, even though Prince claimed financial success from it.

But Swift is arguably the best pop star in the world. This is a huge ammunition in an experiment that could work its way up for itself and possibly others.

“The process was much more satisfying and emotional than I had imagined and it made me more determined to re-record all my music,” said the 31-year-old singer. Statement on social media. She added that the release of “Love Story” – now called “Love Story (Taylor Version)” – her first single on the Billboard Top 10, will arrive just in time for Valentine’s Day.

Frightened (Taylor version) It will be released on April 9th ​​and will feature 26 songs, including songs like You belong to me And the fifteen, Along with six unpublished tracks I wrote when Swift was a teenager.

Now, interesting ethical dilemmas appear. Will the consumer buy the same music again? Most importantly, if you are a TV or movie producer and want to use some Taylor Swift’s music, which version are you using?

The interesting thing is the value the rights holders lose. If new issues become the medium of choice for use, what it keeps is losing significant value. Swift has the contractual rights to control its publication, which is managed by the Universal Music Publishing Group. As such, it can object to any use in television, movies, commercials, video games, and any and all media.

Streaming services may be banned from using the original flagship software. TikTok, Peloton, and other outlets that do not have a naming license at the moment will have to cross this bridge.

“She can totally deny use on the publishing side unless they use the tutor she wants,” says Mara Kog, president / founder of Superior Music Corporation. So she could put something in the publishing license that says, “This use is conditional on 2021 master use.”

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