Exclusive: When it comes to the major studio trailers performing best during the Super Bowl, it makes sense that the upcoming Disney + series from Marvel Falcon and Winter Soldier.
The series reconfiguring Anthony Mackie, Sebastian Stan, and Daniel Brule from The Avengers– The face attracted 125 million views (that’s from spot and trailer traffic combined) in the 24 hours following the big game.
Not only is the number a record for a streaming trailer, but it also squeezes a number of other trailer titles, last year. Black Widow Super Bowl Spot that attracted 119 million in the first 24 hours, as well WandaVision53 million in the 24 hours following the broadcast on Primetime Emmys last September (the previous trailer record holder for streaming series).
Falcon and Winter Soldier24 hour reviews were also outperformed Star Wars: The Rise of Skywalker (111 million views online after landing her at the Star Wars 2019 celebration), as well Captain Marvel From digital micro-analysis to digital breakdown (38.3 million versus 20.5 million).
Social volume surpassed most companies by more than 217,000 mentions and produced the largest search volume on Google among all entertainment offerings, and what I’m hearing is definitely positive word of mouth.
According to EDO, Falcon and winter solider It was the 5th most searched spot for the Super Bowl on Sunday (out of 89 locations) after five minutes of drop by 6 times the viewing rate it had on the average Big Game site on Sunday. This is extremely rare because the top 10 sites on the EDO list are usually brand sites, not trailers. The top four for each EDO were Nick Jonas of Dexcom (11 times the average), Inspiration 4’s Civilian Space Mission (9x), Jeep’s The Middle (8x), and Cadillac. Edward Scissorhands Spot (7.7x).